Saturday, October 3, 2009

Sue Scheff: Praise for Google Bomb book

Who should purchase Google Bomb?

Every person with a name and reputation which they wish to protect should purchase this book. You don’t have to be a technological titan to understand the examples provided. The take-away knowledge provides you a fighting chance to protect, and when necessary, reclaim your reputation. My adage re family online safety is: “Invest in your family’s online safety, commensurate with the value of your family.” This book’s modest price is asymmetrical to the increased value you’ll experience in your reputation safety quotient.

· Why you should purchase Google Bomb

Google Bomb is road-map clear, no missed exits, nor wrong turns, no questionable advice. It is an arrow in your quiver, so that you may defend yourself and/or prepare yourself should you have the unfortunate experience of receiving the vile ill-will of another via the social media environment in which we collectively exist – you do have a fighting chance.

· How Google Bomb touched me

Only infrequently does a book cause a reader to experience a personal visceral reaction; for me, it’s happened only once before. Google Bomb, the telling of Sue Scheff’s personal story in the recovery of her good name and reputation, is such a book, it moved me, and it will move you. Allow me to explain.

Those who know me well will have immediate understanding why a book which charts the Herculean efforts required to reclaim your good name, reputation and professional stature following the actions of a few to destroy, such resonated with me. You see, once you’ve traversed that road of false accusations, you never wish to replicate the journey again, and you’d wish it upon no one.

When it’s happening it’s surreal and unbelievable. Once the realization you aren’t dreaming hits home, you are either overwhelmed and capitulate, in effect self-declared road-kill or you take inventory of all your resources and deduce your good name and honorable reputation are the only remnants of your life worth protecting. You then take these remnants and use them to form the foundation of your reclamation efforts. Even if your first steps may feel a bit like Don Quixote tilting at windmills, persevere, what journey ever started off with every experience preordained?

I appreciated the description of the pivotal moment when Sue described the last straw, the straw which caused her to stand up and say, “Enough already.” I had complete visualization of her reaction when the miscreants who had been attacking her persona and her company, began attacking her children. I had no doubt her “mother bear” instinct to fight and protect her offspring was fully awake and it was game-on!

Unfortunately, bad things do happen to good people. You strive, perhaps seemingly altruistically to bring goodness to this world and awaken one day to find yourself surrounded by vile and unconscionable accusations. Your mindset describes the event as “stupefying,” you are now seemingly being punished for your good works. Google Bomb describes such an experience, Sue’s experience.

· What to do and how to do it

John Dozier’s insightful discussion of events, throughout the book, is clear and concise – the reader can easily understand the, “why” behind each of Sue’s actions. I found myself rereading and noting the legal and technical strategy employed as Sue’s reputation was reclaimed. I was nodding my head with great satisfaction as those wishing ill will upon Sue and her family were identified, held accountable and brought before the courts where they were ultimately held responsible and duly punished.

· Applicability for businesses and intellectual property

John’s extrapolation of his methodologies to the realm of a small, medium, or large company’s reputation and intellectual property protection is spot-on. My own book “Secrets Stolen, Fortunes Lost” was stolen within 60 days of publication from my publisher, and then shared via peer-to-peer networks (see my article Secrets Stolen, No Just the Intellectual Property which describes the experience). Plainly spoken, if you have intellectual property, “Have a strategy!” to protect it.

· Reputation Defense

Highlighting the good works of Michael Fertik’s Reputation Defender, was personally appreciated, as it reoriented my compass with respect to his firm – I’ll be re-engaging the company to learn more about their capabilities. My first encounter with Reputation Defender can only be described as “going sideways” and I have no doubt it was an anomalous event – I look forward to learning more from Michael or his staff, as Sue’s experiences described in Google Bomb, clearly show them to be effective.

· Google Bomb’s call to action

I agree with and wish to associate myself with the call-to-action contained in the book. We are all responsible for keeping our shared online community safe. When self-policing and self-control fail, then we do require meaningful laws availed to law enforcement and prosecutors. Laws having backbone and are easily understood and are flexible enough to anticipate evolution of technology are required. In essence our current situation is analogous to having a population center of millions without a “time-out” corner.

In my opinion, we need alignment of state and federal statutes which will hold accountable those engaging in cyber stalking, invasion of our privacy, personal impersonation and character defamation. In the United States, well meaning legislators are acting individually and from the optic of their constituent states – we need federal action. Furthermore, restraining orders need to have appropriate meat attached to their bones, with a need to integrate 21st century technologies – in the physical world 100 feet is measurable, in the virtual world, geographic borders are obscured – lets bring technological audit trails, access controlled environments and filtering into play.

It is no small task to fill the international voids which provide haven for both domestic and international criminal or malevolent individuals to operate with impunity, but instead of describing the difficulty, let’s get started. I’m all in! If we don’t all step up and contribute, then Sue’s story will be the first of many more to come.

· My personal thank you

In closing, I’d like Sue to know I’ve great personal empathy for the angst which she and her family experienced and I commend her for her display of personal courage and fortitude, from her decision to stand up and not take it any more, all the way through the sharing of her story so that others may learn from her experiences. For John, your work speaks for itself, nicely done sir.

Thank you Sue also for your good works both individually and through your Parents Universal Resource Experts (PURE); it is clear you are one of the good people, and many families no doubt are grateful beyond their ability to articulate for the assistance you provided. Thank you John for your clear explanations of the legal strategy and steps one can take to protect oneself, you’ve empowered many.

Christopher Burgess
Christopher is the senior security advisor within a Fortune 100 company. He is also the co-author of Secrets Stolen, Fortunes Lost, Preventing Intellectual Property Theft and Economic Espionage in the 21st Century
Twitter: @burgessct
This reviewer paid for this book
For more reviews visit Google Bomb book Pressroom.

Wednesday, August 19, 2009

Sue Scheff: Google Bomb Book now available!

Amazon has the books ready for delivery and already the demand is high!

Online vs Offline – are they equal to who you are?

When Revenge turns to E-Venge? Do you know how to protect yourself?

Free Speech does not condone Internet Defamation!

Rise above Internet Defamation – learn how to take your online image back and how to maintain it!

Check out great AARP Bulletin today - Google Bomb Book mentioned! Thanks to Michael Fertik and the fantastic team at ReputationDefender for putting me in touch with the journalist! Michael wrote an engaging and explosive foreword – don’t miss it…. as he starts out… Google is not God…. order the book today….

My recent Examiner -Do you know what Google is saying about you? article ties my book into parenting – teaching your kids/teens to think twice before they post. What your post today, may haunt you tomorrow.

Friday, April 10, 2009

Internet Defamation $11.3M Jury Verdict For Damages Proceeds to the Collections

Free Speech will not condone defamation - and once a judgment is filed (and as in my case, domesticated) moving forward to collections is the next step. A jury awarded me over $11M in damages ($5M of it is for punitive damages) which is not dischargeable in bankruptcy count.As you have read in my previous posts, we are now in this process and I will keep you posted on the details.

The defendant will be held accountable - after both being denied to have the judgment set aside, the defendant is now facing wage garnishment, possibly personal or involuntary bankruptcy and others means of collections.

To learn more about this case, you can pre-order my new book - Google Bomb - now available for pre-order on Amazon. I believe my case is the beginning of many more - my advice, think twice before you post!

Wednesday, March 25, 2009

Free Speech is Still Here - Internet Defamation is Still Costly

For those that still are convinced that if you nothing to lose (financially or morally) - you think you have no worries as you continue to defame others online -think twice. Life as you know it can become extremely stressful - now that I have the domesticated judgment for $11.3M - an examination under oath is being scheduled for the defendant.

If she chooses to be not 100% truthful, there are many legal ways to determine the truth and what assets have been transferred to avoid being ceased.

Garnishment of wages will be included and I am confident many people in today's times would not want to be part of this.

The moral of this is - be careful what you type online - it may not only come back to haunt you, but it could definitely cost you! With today's recession the last thing you need is a judgment for any amount.

Free Speech is still alive and well - but it will never condone defamation!

Google Bomb, my next book will fully cover this subject!

Sunday, November 2, 2008

Sue Scheff Wins Again Proving Free Speech is Here - but Won't Condone Defamation

It has been almost 2 years since I won the unprecedented $11.3M jury verdict for damages that was done to me. In these past 2 years I have been contacted by many victims of Internet Defamation and Slander. You can feel literally powerless - however also know, that with my case, the truth is always your defense.

There have been many articles written about this new rage and growing concern not only with parents of teens online, but with business owners and regular people.

I didn't ask to become a limited public figure, and many people don't ask for this - with all the media attention I can be considered this since my initial victory in September 2006.

I will continue being a voice against Internet Defamation - as well as working with my Senator and Congresswoman towards new legislation to help protect individuals and their careers.

Friday, October 17, 2008

Sue Scheff Victorious Again! $11.3M Judgment Stands Firm

Back in September 2006, I was awarded over $11.3M jury verdict for damages. They were defamatory and false statements about my organization, myself and my family.

I fought back, and won! The defendant attempted to have the judgment set aside - although she was firmly denied in July 2007, she filed an appeal.

Today, it is official - she loses again in the appellate court, and the $11.3M judgment stands firm!
Free speech is still in tact, but it will not condone defamation.

Remember, think before your post - sometimes keystrokes can be costly!

Friday, September 19, 2008

Dozier Internet Law Fights Back!

I recently read the complaint Dozier Internet Law vs Riley and couldn't believe how low people will stoop to harm others. It is obvious Riley has a lot of time on his hands and clearly is being held accountable legally! YES - let's work toward making these people that believe their keystrokes are anonymous wake-up! Be careful - you could be served!

The product of an investigation spanning the course of a year, the lawsuit sets forth in detail how Ronald J. Riley allegedly built false credentials through, among other tactics, claiming false affiliations with MIT and Harvard, creating executive positions by surreptitiously forming his own companies and organizations and appointing himself "President", "Executive Director", or "Senior Fellow", and misappropriating the identity of defunct organizations, including "The Alliance for American Innovation", a powerful lobbying group that had fulfilled its mission and had closed down. The suit alleges that Riley is using those credentials to generate clients for invention promotion, marketing and consulting, and targeting unsuspecting inventors and entrepreneurs.

The legal action describes Ronald J. Riley's alleged attempts to silence his online critics, and his challenges to the anonymity of bloggers and online commentators, with threats to obtain log files and IP addresses and "track down" those disclosing his fraudulent misconduct. The Complaint details how Riley allegedly used attacks against competitors and infringed on trademarks to generate clients, including the use of "anchored text" links fraudulently misdirected to Riley's websites.The lawsuit alleges that Ronald J. Riley has "perpetrated one of the most successful business credential frauds ever committed upon the inventor and entrepreneur community."